Information Travels Quickly Across the Internet
-Are you aware of what your customers are saying about you?
-What about your ex-employees?
-What about your competitors?
-Are you listening to the online conversations about your business?
-How are these conversations affecting how people view your business?
Here are some recent studies:
*A recent ClickZ.com study found that 82% of all buyers, bought after they researched what other people are saying about that particular product or service.
*A study conducted by eVOC and RelevantView found 63%
of shoppers are more likely to make a contact or purchase that had positive
reviews.
*A Superpages.com study found businesses with a rating
or review receive 2x the number of in clicks/contacts) of listings without.
*A survey by CONE found 80% of the respondents said
that negative information they read online made them change their mind about purchasing a product/service that was recommended to them.
